581 Session-Interested Leads at $8 Cost Per Lead
- Leads
- 581
- Converted
- 230
- Cost per lead
- $8
Overview & challenge
A tattoo and PMU account relying on boosted posts and organic Instagram reach. Enquiries arrived in DMs and were answered whenever the artist came off the chair, so serious leads went cold overnight.
Our strategy
- Rebuilt the account around lead-objective campaigns instead of boosted posts
- Creative built from healed results, before-and-after frames, and artist-on-camera clips
- Tight local radius with broad targeting rather than stacked interest layers
- Campaign management and optimization focused on attracting relevant inquiries
The published historical campaign shows 581 session-interested leads at $8 cost per lead and 230 labeled converted. Those labels do not confirm 230 appointments or paying clients. The original screenshots remain in our homepage results section.
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