Insights

Marketing That Books Real Appointments.

Field notes from running Meta ads and appointment systems for tattoo & PMU artists and studios across the US.

Case Studies

What the System Looks Like in Practice.

Real campaigns from live client accounts. Every number below comes from the Ads Manager screenshots published on our homepage.

Tattoo & PMU

581 Session-Interested Leads at $8 Cost Per Lead

Situation

A tattoo and PMU account relying on boosted posts and organic Instagram reach. Enquiries arrived in DMs and were answered whenever the artist came off the chair, so serious leads went cold overnight.

What we ran
  • Rebuilt the account around lead-objective campaigns instead of boosted posts
  • Creative built from healed results, before-and-after frames, and artist-on-camera clips
  • Tight local radius with broad targeting rather than stacked interest layers
  • Instant AI first response, followed by human qualification before any booking
What happened

Across the campaigns in this account, cost per lead settled in the $7–$8 range at volume, with roughly 38–40% of leads qualifying. The screenshots for these campaigns are published on the results section of our homepage.

Leads
581
Converted
230
Cost per lead
$8
More proof on Instagram LinkedIn

Want a System Like This for Your Studio?

Book a 30-minute call and we'll map out what your lead-to-appointment flow should look like.