Situation
A tattoo and PMU account relying on boosted posts and organic Instagram reach. Enquiries arrived in DMs and were answered whenever the artist came off the chair, so serious leads went cold overnight.
What we ran
- Rebuilt the account around lead-objective campaigns instead of boosted posts
- Creative built from healed results, before-and-after frames, and artist-on-camera clips
- Tight local radius with broad targeting rather than stacked interest layers
- Instant AI first response, followed by human qualification before any booking
What happened
Across the campaigns in this account, cost per lead settled in the $7–$8 range at volume, with roughly 38–40% of leads qualifying. The screenshots for these campaigns are published on the results section of our homepage.