How We Generated 1,900 Tattoo Inquiries in 12 Months
A Meta Ads case study showcasing targeted advertising for a tattoo artist in Colorado.
- Messaging conversations
- 1,900
- Ad spend
- $9,735.74
- Avg. cost / conversation
- $5.12
Overview & challenge
Marlon Tattoos is a tattoo artist based in Colorado. Momentum Media Hub developed and managed targeted Facebook and Instagram advertising campaigns to showcase his tattoo artwork and generate direct inquiries from potential clients.
Our strategy
- Targeted Meta Ads: reaching potential tattoo clients through Facebook and Instagram advertising
- Creative campaigns: showcasing tattoo artwork and compelling advertising creatives to capture attention
- Direct messaging: encouraging interested prospects to start conversations through social media
- Campaign optimization: monitoring performance and refining campaigns to improve results and cost efficiency
Year-by-year results
| Period | Messaging conversations | Ad spend | Cost / conversation |
|---|---|---|---|
| 2024–2025 | 598 | $2,693.50 | $4.50 |
| 2025–2026 | 1,900 | $9,735.74 | $5.12 |
| Combined | 2,357 | $11,809.84 | $5.01 |
In the latest reporting period (August 2025 to September 2026) the campaigns generated 1,900 messaging conversations at an average cost of $5.12 per conversation. The prior year added 598 conversations at $4.50 each. These are advertising-generated inquiries from prospects, not confirmed appointments, booked clients, or revenue.
Proof from Ads Manager
Client video
Key takeaway
Tattoo artists don't have to rely exclusively on organic reach or word-of-mouth to attract potential clients. Targeted Facebook and Instagram advertising can help artists consistently showcase their work, reach new audiences, and generate conversations with people interested in getting tattooed. Momentum Media Hub helps tattoo artists turn their social media presence into a powerful client acquisition channel.
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